The electronic newspaper, a large portable screen that is constantly updated with the latest news, has been a prop in science fiction for ages. It also figures in the dreams of newspaper publishers struggling with rising production and delivery costs, lower circulation and decreased ad revenue from their paper product.
While the dream device remains on the drawing board, Plastic Logic will introduce on Monday its version of an e-newspaper reader: a lightweight plastic screen that mimics the look — but not the feel — of a newspaper.
The device, which is unnamed, uses the same technology as the Sony eReader and Amazon.com’s Kindle, a black-and-white display developed by the E Ink Corporation. While both of those devices are intended as book readers, Plastic Logic’s device, which will be shown at an emerging technology trade show in
Richard Archuleta, the chief executive of Plastic Logic, said the display was big enough to provide a newspaperlike layout.
The reader will go on sale in the first half of next year. Plastic Logic will not announce which news organization will display its articles on it until the International Consumer Electronics Show in
The Hearst Corporation, the parent of Hearst Interactive Media, owns 16 daily newspapers, including the Houston Chronicle, the San Antonio Express and the San Francisco Chronicle, and was an early investor in E Ink. The company already distributes electronic versions of some papers on the Amazon Kindle.
Newspaper companies have watched the technology closely for years. The ideal format, a flexible display that could be rolled or folded like a newspaper, is still years off, says E Ink. But it foresees displays with moving images and interactive clickable ads coming in only a few more years, according to Sriram Peruvemba, vice president for marketing for E Ink.
E Ink expects that within the next few years it will be able to create technology that allows users to write on the screen and view videos.
At a recent demonstration at E Ink’s headquarters here, the company showed prototypes of flexible displays that can create rudimentary colors and animated images. “By 2010, we will have a production version of a display that offers newspaperlike color,” Peruvemba said.